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Spotify Technology SA (NYSE:SPOT) ispreparing to hike its U.S. subscription prices in the first quarter of 2026,
the Financial Times reported on Monday, citing three people familiar with the
matter.
The hike, which is in Spotify’s biggestmarket, is largely intended to show sustained profitability at the music
streaming giant, the report said. It will be Spotify’s first U.S. price hike
since July 2024.
Spotify clocked stronger-than-expectedthird-quarter earnings earlier in November on strong growth in premium
subscribers. The company had also hiked prices across Europe and Asia earlier
this year.
Spotify shares are trading up about 28% sofar in 2025, aided by hopes of steady profitability at the streaming
firm.